A good creative agency is one where branding achievements have an impact in desirable results.making the design of its identity and communication a strategic asset for the long-term. Design that achieves this long-term vision is a hallmark of great creative agencies.

The Team

Gonzalo Carbonell

Gonzalo Carbonell

ASSOCIATE GENERAL DIRECTOR

 

Background
AGENCY EURO RSCG design. (Creative), FERNANDEZ / RAGGIO DESIGN (Creative), AGENCIA LONSDALE Design. France (Creative), AGENCY YELLOW M Ltd. England (Creative).

 

References
LAND ROVER, ARRAN AROMATICS Ltd, HS INTERIORS, NESTLE, FRANCE BOISSONS, HEINEKEN, SFR, PERRIER, YOYO (PRAGUE), ARCOR, EASY HC, MOTOROLA, TELEPHONE 2, MALL PLAZA (CHILE), WS4.

 

Christian Tomas

Christian Tomás

ASSOCIATED CREATIVE DIRECTOR

 

Background
FERNANDEZ/RAGGIO DISEÑO (Director of Art)

 

References
DANONE, VILLA DEL SUR, MOLINOS, REFINERIAS DE MAIZ, MUNCHI’S, BAGLEY, MC CAIN, ADAMS, QUILMES, UNILEVER, JOHNSON & JOHNSON, REPSOL YPF, EG3, LLOYDS BANK.

team nico

Nicolás Dubini

ASSOCIATED ART DIRECTOR

 

Antecedentes
TEACHER U.B.A, FERNANDEZ/RAGGIO DESIGN

 

Referencias
DANONE, VILLA DEL SUR, VILLAVICENCIO, MOLINOS, UNILEVER, LLOYDS BANK, CLOROX, REPSOL YPF, JUMBO.

 

team mery

Mery López

CREATIVE

 

Background
HONDA, BAYER, PAPELERA DEL PLATA, ARCOR, QUILMES, BOEHRINGER-INGELHEIM, MOLINOS, UNILEVER.

 

 

team leticia

Arq. Leticia Perin

DIRECTOR OF ARCHITECTURE

 

Background
WORK AS A MÁNAGER PROJECT FOR RETAIL COMPANIES LIKE MC DONALDS, DISCO AND JUMBO.

SPECIALIZED IN DESIGNING THE ARCHITECTURAL SPACE SINCE THE CREATION AND POSITIONING OF AN IDENTITY.
ASSUMING IN THIS WAY THE GREAT CHALLENGE OF EXPRESSING THE ESSENCE OF THE BRAND THROUGH THE ARCHITECTURE THROUGHOUT THEIR ENVIRONMENT, TO DEFINE THE BRANDING TERRITORY.

team pao

Arq. Paola Asato

ARCHITECTURE

 

Antecedentes

PUBLICATIONS IN EDITIONS OF FADU, 100X 100 HABITAR. THEORY ON THE ORIGAMI TECHNIQUE FOR THE GRIMBERG CHAT IN FADU.

 

WORKED IN SEVERAL STUDIES OF INTEGRAL ARCHITECTURE, AS BUSNELLI ARCHITECTURE AND NATION BS AS. AMONG OTHERS.
INDEPENDENTLY CARRIED OUT INTERIOR DESIGN PROJECTS IN HOUSING AND COMMERCIAL PREMISES WITH THE COMPLEMENT OF THE DESIGN OF WINDOWS FOR SHOPS OF FURNITURE AND FURNITURE.

RODRIGO PELAEZ - DIRECTOR OPERATIVO / DIRECTOR CREATIVO DIGITAL

Rodrigo Peláez

DIRECTOR OPERATIVE / DIGITAL CREATIVE DIRECTOR

 

Background

RODRIGO BEGAN HIS CAREER AS ART DIRECTOR AT GRAFFITI DMB&B, WORKING FOR MOVICOM, REVISTA GENTE AND EL GRÁFICO, BANCO HIPOTECARIO AND FANTA. 

HE THEN CONTINUED AT J. WALTER THOMPSON, WORKING WITH FORD, AEROLÍNEAS ARGENTINAS, SHELL, DIRECTV AND HALLS AMONG OTHERS.

IN A FEW YEARS, HE BECAME GENERAL CREATIVE DIRECTOR AT SAATCHI & SAATCHI GUATEMALA, SERVING PROCTER & GAMBLE, NESTLÉ, VISA. 

IN HIS CONSISTENT CAREER HE WORKED IN AGENCIES SUCH AS GREY ARGENTINA AS HEAD OF ART, HE WAS ALSO DGC OF LAFUSIÓN AND FOR 5 YEARS DGC IN DENTSU ARGENTINA WORKING FOR TOYOTA, CANON, BIC, DISCOVERY KIDS, AMONG OTHER IMPORTANT BRANDS. 

HE HAS 11 YEARS OF TEACHING EXPERIENCE AND WON MULTIPLE NATIONAL AND INTERNATIONAL AWARDS.

team florencia

Florencia Chaldu

EXECUTIVE MANAGER
ZONA IV , BAHRAIN HEADQUARTERS

 

Creator of two major personal projects in Bahrain, where the concept, idea and execution were in her hands.
CASA ARGENTINA – empanadas and ice cream: for this first concept she was in charge of the start up, implementation and management of the first years of the business as a founding partner.
FLORENCIA ICE CREAM: a new brand conceived, conceptualized and managed by Florencia, which quickly gained notoriety and is now positioned as a premium product in the segment of Italian-style artisanal ice cream.
These two projects were designed by the agency zona iv, from its identity to its commercial premises, including packaging, communication and different graphic pieces.
Today, together with the agency, he carries out different 360 projects in other areas of the Bahrain and Middle East market, thus achieving the first zone iv start up abroad.

Fernando Schiumerini

Fernando Schiumerini

EXECUTIVE MANAGER
ZONA IV, MIAMI HEADQUARTERS

 

Background

FERNANDO BEGAN HIS CAREER AS A DESIGNER IN PARIS WHERE HE TRAINED AND LIVED BETWEEN 1982 AND 1994. HE WORKS AS CREATIVE DIRECTOR IN IDENTITY AND COMMUNICATION CAMPAIGNS WITH CLIENTS IN ARGENTINA, FRANCE AND THE UNITED STATES. HE TAUGHT MORPHOLOGY AT THE SCHOOL OF DESIGN AT THE UNIVERSITY OF BUENOS AIRES. 

HE IS DIRECTOR OF ZONA IV MIAMI, WHERE HE HAS LIVED SINCE 2022.

References

ROCA, MOULINEX, ROWENTA, JHONSON &JHONSON, DANONE, ALLIANCE FRANÇAISE D’ARGENTINE, TEATRO COLISEO.

 

team gaston

Gastón Martínez Heres

ALLIANCE ESPAÑA
BUSINESS ANTHROPOLOGIST 

 

Background
IT CONTRIBUTES TO A HOLISTIC, SOLID AND CUSTOMER-CENTERED VISION FOR THE DESIGN OF COMMUNICATION SOLUTIONS. HAS IMPLEMENTED THIS APPROACH WITH SUCCESS IN BRANDS OF THE COCA-COLA COMPANY, MAXXIUM SPAIN, GESTAMP, AMONG OTHERSS.

References
WORKED AS A STRATEGIC PLANNER IN INNOCEAN WORLDWIDE SPAIN AND EXERCISED DIFFERENT MANAGEMENT FUNCTIONS IN THE INNER STRATEGIC RESEARCH RESEARCH AGENCY, THEN INTEGRATED IN SYNOVATE. CURRENTLY, HE IS ALSO A PROFESSOR OF HUMAN CENTRIC BRAND MANAGEMENT AT THE EUROPEAN INSTITUTE DI DESIGN.

team marialaura

María Laura Leguizamón

ALLIANCE
USINESS COMMUNICATION CONSULTANT

 

ESTUDIO DE COMUNICACIÓN – DIRECTOR FOR ARGENTINA. DESIGN OF INTEGRAL COMMUNICATION STRATEGIES, DEFINITION OF MESSAGES, COORDINATION, IMPLEMENTATION AND EXECUTION OF INTERNAL, EXTERNAL, SOCIAL RESPONSIBILITY, PUBLIC AFFAIRS AND SOCIAL NETWORKS FOR PROSEGUR, BBVA FRANCES, GALENO ART, EMBRATUR, ALCATEL, GRUPO SAN CRISTOBAL, DIAGEO (GANCIA, TERMA, EL NOBLE, GIACOMO, CINZANO, PRONTO), and in the following year, the following year, , COTY, CALSA, BETWEEN OTHER COMPANIES.GANCIA, TERMA, EL NOBLE, GIACOMO, CINZANO, PRONTO), COTY, CALSA, AND OTHER COMPANY.

Why Zone IV?

Experience and trajectory

Having the opportunity to work abroad is always a very enriching experience in several aspects. And specifically what interests us in this case is learning new ways of approaching a creative and strategic design project. After sharing a period of time with the creative teams of great agencies in England, France and Argentina, over time we have acquired know-how, and perfected techniques to define your brand; using tools like “Planche de Tendence” and Concept Boards among others.

Brand builder Zona IV – Creative Builders

ZONA IV was founded in 2002 by Christian Tomas, Nicolas Dubini, Gonzalo Carbonell, and Federico Peraud with the intention of implementing new methods of analysis and development of strategic brand design. With intense work from the agency and the client a brief is developed with the aim of defining concepts, positioning, and strategies to be used during the creative process. These early stages constitute the defining point where ZONA IV brings all it’s experience to guide and determine the real necessities of the client in relation to the creative process; tools like “Planche de Tendence” are the backbone of all communication and will later govern the construction of the new identity.

Planches de Tendence

Using conceptual images, trend plates are built to communicate and construct a shared vision of the most important communication objectives. Color palettes, typography, and other aspects that define the spirit of the identity are all reflected in the plates. They are further refined and analyzed as they take shape through interviews, analysis in order to unify criteria and align objectives. Through years of experience we have used this methodology over and over again with great success with clients like: Tea Connection, Cafe La Esmeralda, “Galletitas Tentaciones” de Bagley, and Tiendas Naturales among others. In each of these projects we have analyzed our client’s challenges and objectives and worked through iterations to arrive at the defining characteristics that are needed to build a successful and timeless brand that will pass the test of time. The flexibility of this process has allowed us to successfully apply it to branding, packaging, communications, and retail.

 

conclusion

Our experience and methodology help our clients transform a creative process into long-term investments and real assetsthat result in a successful brand that passes the test of time.

Companies that trusted in the ZONA IV Agency