We trust a brand and its products..
With more than 60 years in the Argentine market, it is one of the companies with the highest sales points achieved. Intercafé is one of the companies with greater presence in the market, trajectory and tradition in coffee. Café La Esmeralda approached Zone IV with the expectation of achieving a repositioning in the local market of a brand and packaging design that reflects the high degree of commitment of the company towards the total quality of its products and its great trajectory.
We defined a strategy for construction of values.
After an intense exchange between client and agency, a brief was defined that defined a clear strategy of brand and values construction, respecting the positioning of marketing sought for this new stage of the company.
We create the ideal environment that promotes the purchase.
Beyond having a product of excellent quality, the great challenge of our team was to design a new identity that achieves: – Recover and reflect the great trajectory and expertise of the company in its new identity – Repositioning it as a current brand and prepare it For the new challenges it faces today and will face in the future.
We provide intelligence of business and creativity.