Conceptual definition of the creative proposal, its values and communication axes, positioning, Branding design, Brand, Brand Territory, Identity System, Packaging and Architecture of the commercial space for the Chain.
ÍDOLO, a new gastronomic proposal of great weight, called on the agency for the development of concept, brand design, branding and architecture of its premises.
From the beginning, the positioning of this new fast food chain was born with a strong aesthetic character, as well as from the search for the naming of the ÍDOLO brand. Thus achieving a solid positioning from the communication to its 360º architecture.
These concepts are taken for the design of the space, where it was defined to place the corporeal brand backlight, with a length of 3 meters over the bar, giving it a strong brand presence and positioning itself as the center of attention of the proposal. An identity that welcomes us and defines the character of the whole proposal.
These first definitions are reflected in a close and accessible way for a wide audience in ages, where the identity achieves empathy being a very aspirational brand at the same time.
The layout design takes the bar/kitchen as the protagonist, emphasizing the gastronomic proposal with a suspended structure that contains the Ídolo brand.
The upper floor recovers the typology of the original architecture of the house, reversing the original floor plan with an iron structure, which allows to generate several seating areas.
The entire design of the premises sought to recover the architecture of the original house, which over time was blurred by its commercial use. We cleared canopies, recovered moldings, carpentry and color of the facade.
The final result achieves a dialogue between a strong and at the same time close proposal, which recovers the corner for the main square of San Miguel.
