We trust a brand and its products
Brooklyn Company is the cookie specialist with the purest North American tradition. Brooklyn Company approached Zone IV with the expectation of achieving for its landing in the local market a design of brand and packaging that reflects the high degree of commitment of the company towards the total quality of its products.
We defined a security construction strategy
After an intense exchange between client and agency, a brief was defined that defined a clear strategy of brand and values construction, respecting the marketing positioning sought for this new range of products.
We create the ideal field that promotes purchase
Beyond having a product of excellent quality, the great challenge of our team was to design a packaging that achieves: – stand out in the saturation of colors that exists in the points of sale in general, where big brands and varieties of Pop material – attract the attention of the potential consumer and seduce it. To do this, we focus on “creating the ideal scope” that encourages impulse buying.
We provide business intelligence and creativity