BRAND
IDENTITY SYSTEM
BRAND TERRITORY
The agency Zona IV was in charge of building Tea Connection’s identity and developing the brand’s retail, which aimed to become a reference in the gastronomy associated with tea, and the different varieties of tea leaves.
The agency focused on designing and highlighting the differential business concept. To do so, it built the brand based on versatility, since it was essential to communicate a flexible image identity, finding its own concept and style. The colors brown and apple green were chosen to symbolize the union of the elements earth and modernity.