Identity System

The agency Zona IV was chosen by Arcor to standardise its visual identity system and develop the creativity of different supports and institutional communication pieces.
The proposal focused on a friendly, fun and affectionate image of the brand, in order to establish an emotional link with the public. Communicating in each of the pieces developed a more attractive and modern image that clearly reflects the brand promise: “magical moments”.
Zona IV developed the brand’s new visual identity manual, and pieces for the internal campaign to launch the new corporate image, among other institutional elements such as graphic pieces for the internal magazine, teaser and presentation posters, stationery, boxes, folders and business cards.