360º Design|Brand Design

Pariggi

Gastronomic Product
360º Design: Conceptual definition of the creative proposal, its values and communication axes, positioning, Branding design, Brand, Brand Territory, Identity System, Packaging and Architecture of its commercial space.

We created a 360º design that positions us as a product of traditional Italian elaboration, of very high quality. It is in this way that we took all the characteristic codes of Italian pasta, where the tradition of homemade production is the pillar of its gastronomic culture.

Its elaboration based on wheat was another of the axes of the brand, which highlights its quality and expertise in the work of raw material by the creators, chefs with vast experience in the development and production of Italian pasta that give support and sustenance to the whole enterprise.

BRAND

IDENTITY SYSTEM
BRAND TERRITORY

Pastas Pariggi – Como una volta, is an identity that tells us about the Italian nature of its products, its artisanal way of elaboration and simplicity in its decoding.

The support of the chefs and owners of the enterprise, Joela Parisi and Luciano López Fuentes, bring to the whole enterprise the experience, the know-how, and a long trajectory in the gastronomic market, positioning Pastas Pariggi as a high quality product.

To communicate all the defined concepts, a brand design was created with close typographies that play between gestural, classic and organic strokes, giving the whole identity character and originality. The simplicity of its icon of fine lines that refer directly to the product closes the whole identity proposal.

Packaging

IDENTITY SYSTEM
BRAND TERRITORY

We have a Packaging line that advances with everything defined and designed from its brand concept, to display under a palette of strong colors a varied portfolio of pastas, in its different varieties and flavors.

Large “windows” were included in the designs in order to perceive the quality of the product, its textures, colors and other attributes that characterize them as Italian homemade style pastas. The black trays provide a premium quality context and enhance the overall package designs.

Pastas Pariggi exhibits a line that continues to grow with new proposals, and thus manages to position itself in a highly competitive market, both in gondolas and in gastronomic spaces.