Brand

Identity System
Brand Territory

Based on the brand created by the agency Zona IV, we designed the new line of packaging for the Chiens & Chats product family. The designs created are transferred through its system to different media: P.O.P., displays, banners and other graphic pieces for networks, in addition to working on the front end of the brand’s website.

The design project for the new Chiens & Chats line had the great challenge of creating a unique concept in its category, with an ultra-premium positioning. The aim was to transmit to the consumer a product with a wide variety of delicious recipes, with an exceptional culinary experience for pets. Communicate a brand dedicated to the production of gourmet wet food for dogs and cats with selected, delicious and high nutritional quality ingredients, promoting animal welfare. For this we use natural, fresh, human grade ingredients with plant based options. It works under super premium codes with vintage touches, appealing to a classic and modern design at the same time. Its chromatic palette by flavours completes this combination of styles giving it freshness and modernity in a baroque context that achieves a great attraction and a strong positioning.

Chiens & Chats
Chiens & Chats

Its gourmet recipes define this new Chiens & Chats product with its wide variety of flavours: Hummus, Veggie Pâté, Beef Ragou, Steak and Carrots, Salmon Pâté and Ratatouille, which represent a wide range of flavours to pamper our pets.

A Key Visual was created to align all its communication under the same concept defined in the first stages, giving it great character and consolidating the positioning sought for this new product. It is in this way that AI was used to achieve images of pets of sophisticated breeds with a well-defined camera look that completes the chosen design.

Chiens & Chats
Chiens & Chats

It worked under super premium codes with vintage touches, appealing to a classic and modern design at the same time.