Brand

Identity System
Brand Territory

For this new packaging line from Alican, we worked very hard on a new product concept: Ancestral Diet. This pet food concept is inspired by an ancestral diet based on high-quality proteins and natural ingredients, offering a healthy and balanced diet.

After an extensive aesthetic search, we defined the codes for this category, paving the way for the packaging line designs for both dogs and cats. This line includes 8 cans of wet food and 2 bags of dry food in 3 kg and 15 kg sizes. Additionally, the range is completed with doypacks in all its varieties.

For this new proposal of an Ancestral Diet, a wide variety of flavors were developed, including lamb, turkey, chicken, salmon, hake, and sea bass. This variety consolidates its conceptualization as a sought-after product, achieving a clear positioning in quality and expertise for a very demanding audience in the hyper-premium food segment.

wild
Wild

The packaging designs for Wild Dog and Wild Cat complete Alican’s new portfolio of hyper-premium products, along with the rest of the company’s brands designed by the ZONA IV agency.

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