Brand
Identity System
Brand Territory
For this new packaging line from Alican, we worked very hard on a new product concept: Ancestral Diet. This pet food concept is inspired by an ancestral diet based on high-quality proteins and natural ingredients, offering a healthy and balanced diet.
After an extensive aesthetic search, we defined the codes for this category, paving the way for the packaging line designs for both dogs and cats. This line includes 8 cans of wet food and 2 bags of dry food in 3 kg and 15 kg sizes. Additionally, the range is completed with doypacks in all its varieties.