Tiendas Naturales

Brand and Architecture

Identity System
Brand Territory

The ZONA IV agency was convened to define the positioning, build the visual identity and the development of the retail trade of the local Tiendas Naturales, which aims to position itself “as a classic, a place where you cannot stop going and trying.”

The idea from the beginning was to work with the objective of owning a category little explored so far: A comfortable place where a wide target can access: families, couples, friends, where each one will find a proposal according to their age.

A store was achieved where its environment was thought and designed to live a pleasant moment, consuming a high quality gastronomy.

Interview

MARÍA INZA
PARTNER OF TIENDAS NATURALES

How was the agency’s understanding of the challenges posed and the objectives of the project

“At the agency we were surprised that they understood the project so clearly. With my partner, we left the first meeting convinced that we had reached the right place “

How was the analysis of the project in front of the market presented by the agency?

“They worked with trend plates that allowed us to interpret the ideas they had to achieve a different business, and we succeeded …”

And how does the work of ZONA IV intervene in the commercial strategy of the Business?

“Although they do not intervene in the definition of the business, in all the meetings we have had they have helped us to rethink some points of the business that perhaps were not entirely clear, it is teamwork.”

How was the relationship established with the agency’s work team?

“Excellent. The people at the agency worked side by side with us on everything and this gave us the support we needed to be new to this”.

Interview

MARÍA INZA
PARTNER OF TIENDAS NATURALES

How was the analysis of the project in front of the market presented by the agency?

“They worked with trend plates that allowed us to interpret the ideas they had to achieve a different business, and we succeeded …”

How was the added value of ZONA IV in the business in its creative aspect?

“The creativity of the agency made the difference. Without this job we would have been just another business of the heap. All the aesthetics, the color combination and especially the positioning that they marked have managed to interest people since the day we opened, and something that still draws our attention is that foreigners are extremely attracted; if they go through the door they enter”

How were the times of the work done?

“Fast. Two months of work “.

And how was the follow-up carried out by the agency?

“We always talk about how it works in the business, and we would like to call them more often to ask for advice but we already have to become independent”