THE EVOLUTION OF
A GREAT BRAND
The Café Martínez Company called the Zona IV agency for the evolution of a great brand.
This challenge consisted of redesigning its identity and all its architecture.
After analyzing the context, the brand diagnosis, and including its DNA, we redefined its new positioning to set trends in the local market and in the world.
It is a brand that recovers and preserves its tradition, its history and its mastery in coffee, through vintage codes, which are the heart of its architecture and which in turn is contrasted with modern lines of new trends in its icon, achieving a Fresh and Attractive young identity, where part of its history that advances and is projected towards the future. It is an identity with a completely new territory that seduces traps and invites a wider audience to live a Martínez experience.