La Espumería

Brand

Identity System
Brand Territory

The Zona IV Agency was summoned by La Espumería to design a new concept of state-of-the-art mattresses.

Through different work tools the spirit of the new brand was defined, to then design its territory of Identity, Packaging and Architecture of premises.

These new mattresses made of 3 to 5 different layers of foam are positioned on the market as products of design and technology with the differential of being contained in compact, easy-to-transport boxes to address a young audience.

Architecture

Environment Design
and Retail

For the architecture design, we worked with modern, simple and minimalist codes, without losing closeness to the public, where the technology of the layers was represented with faceted glass and curved shapes that surround the product on display and in turn, the friendly side of the brand is transmitted with the different materials that go from the light woods, lamps that lower on the products and a fresh and colorful palette of colors.

The mattress boxes take center stage in a very ethereal way through luminous prisms that invade the double height above the access, generating a disruptive climate anticipating the experience of the premises.