360º Design

Western Union

COMMERCIAL SPACE
360º Design: Conceptual definition of the creative proposal, its values and communication axes, positioning, Branding design, Brand Territory, Identity System and Architecture of the commercial space for the Chain in its different formats.

The agency was commissioned by Western Union to redesign its new retail locations and develop its new branding system.

A 360° design project with major challenges for a chain of more than 6,000 locations across the country, where the Western Union and Pago Fácil brands needed to coexist in an integrated way within a new commercial architecture, creating a strong, modern, and cohesive brand presence.

The work included brand repositioning, the development of new color palettes, and the incorporation of new materials, such as wood, to create a warmer, more contemporary, and approachable retail experience.

The customer service bunker concept was also redesigned, giving it greater prominence through new colors, shapes, and textures that reinforce the brand’s visual identity.

The new yellow divider elements between service counters were designed with a simple and impactful aesthetic, inspired by Western Union’s visual codes and strengthening its new branding system.

For this location, a special lighting proposal was developed, combining neon lights with focused illumination on each brand identity, enhancing a modern and contemporary experience through architecture and visual communication.

The lighting lines highlight the different areas of the space, where yellow, black, magenta, and turquoise tones interact with wood to create the new conceptual color palette developed by the agency.

A design that successfully addresses the multiple challenges presented by the client, integrating functionality, brand identity, and a spatial experience aligned with the values of both companies.

Western Union Offices — Corporate Branding

We are sharing a new branding project developed for Western Union, applied to its corporate offices located in downtown Buenos Aires.

A 11-story building where we brought to life the full potential of the new identity system created by the agency for the company. This concept became the foundation for the development of its new retail locations, creating modern, contemporary spaces aligned with a consistent brand communication strategy across all touchpoints.