The inauguration of this project represents a new milestone in the agency’s history. The 360º Design included the design of the building, which allowed us, from all its architecture, to enhance the concepts of modernity, freshness and naturalness, sought for the brand Tiendas Naturales.
Tiendas Naturales Oroño
Conceptual definition of the creative proposal, its values and communication axes, positioning, Branding design, Brand, Brand Territory, Identity System, Packaging and Architecture of the commercial space for the Chain.
The agency Zona IV was called for a new challenge, which consisted of a unique opportunity; to think the creative concept 360° from the foundations of the building, located on Oroño Boulevard, in one of the most emblematic corners of the city of Rosario.
The agency’s teams of creatives and architects were able to develop a design thought entirely from the branding, from the aesthetic, the functional, the constructive, its spatial scale and the urban environment.
The site conditions, construction budget and construction time were decisive in defining the materials, the construction system and the morphology of the building.
The idea of a single roof with zigzagging slopes, which runs through the project in depth, allowed us to give movement to the space, generating full and empty spaces that give space to the green of Tiendas Naturales. This movement also solves the access to the mezzanine that opens naturally to the boulevard.
In this way, a design was achieved that responds to the challenges requested by the client in a solid and very attractive way at the same time, inviting to know this new proposal at different times of the day, where the night has its special charm. Tiendas Naturales accompanies and consolidates its good gastronomic proposal from the 360º Design, for a public that looks for more and more proposals that motivate them and invite them to enjoy a special moment with all their senses.
The natural materials that are the basis of the entire project, such as white veneer, wood, green plants and black granite floor, highlight the blue, orange and emerald upholstery and walls that give space to the graphics of the new system incorporated in the relaunch of Tiendas Naturales in Alto Rosario.
The identity system that defines the territory of expression of the brand is developed throughout its architectural environment, articulating the different pieces, such as its walls, railings and the rest of the branding in uniforms, tableware and others.
In this way, a design was achieved that responds to the challenges requested by the client in a solid and very attractive way, inviting to know this new proposal at different times of the day, where the night has its special charm. The key to this was the work on the lighting, for which we designed a project in itself, developed together with 4 wardtech.
Design: 360º Zona IV
Preliminary Architectural Design: Zona IV
Conduction: Estudio Dott, Estudio Moreno
Work execution: Estudio Dott, Estudio Moreno
Construction company: Celotto Construcciones Lighting: 4 wardtech
