GASTRONOMIC STORE
Conceptual definition of the creative proposal, its values and its communication axes, positioning, Branding design, Brand, Brand Territory, Identity System, Packaging and Architecture of the commercial space for the Chain.
Món is a venture of a historical firm of pasta houses in Argentina “La Juvenil”.
Món urban food,the food house whose objective is for the palate to “travel” around the world, through its original dishes with global inspiration.
The Zona IVagency developed the brand, the image design and the gastronomic store.
The proposal consisted of positioning this new gastronomic store as a place where we will find different, rich and tasty flavors. “Flavors of the world”.
A brand was built with a solid and modern urban concept, achieving a very good brand memory.
This typographic work gives us a good synthesis of urbanism, and the most important thing is its contribution of a well-defined identity, which is achieved in this brand design proposal.
The circle reinforces everything mentioned above. Iconic, urban, simple, friendly, impactful, and modern. Technical sheets, website and billboard were made, among the different communication supports.
