GASTRONOMIC SPACE
Conceptual definition of the creative proposal, its values and its communication axes, positioning, Branding design, Brand, Brand Territory, Identity System, Packaging and Architecture of the commercial space for the Chain.
The Café Martínez company called the Zona IV agency to design the firm’s new product, a LOW COST “A LA BARRA” model in the restored CONSTITUCIÓN STATION.
It maintains a complete proposal of a gourmet cafeteria with the same quality of products that characterizes Café Martínez but with attractive menu offers in special combos to consume at the bar or to take away, which adds to the usual classic proposal.
A table that continues from the operative bar was designed so that the consumer can experience the traditional spirit of the classic coffee shops in contact with the barista and the preparation of their coffee.
For this format, simple and close materialities were thought that transmit us a customized space where the identity “A la Barra” is transmitted with the lines that refer to the proposal. The rest of the identity accompanies in a very current way with a clear and informal decoding.
