Florencia IceCream Bahrain

Brand

Identity System
Brand Territory

The Zona IV agency was called again to design a gastronomic proposal in the Middle East, in the kingdom of Bahrain.
Florencia Ice cream is a new brand of artisan ice cream aimed at a premium public with a high purchasing power.
This proposal is characterized by its different formats in points of sale, from small motorcycles, bicycles with refrigerators, shopping gondola and commercial stores. Its products are presented in artisan ice cream, in pots and on popsicles, completing a wide, rich and colorful variety.

Architecture

Enviroment Design
and retail

It is a brand that transmits tradition to us from its identity combined with a fresh and modern color palette. Its gestural and close typography speaks of a sensitive and homemade brand.

For the architecture, it was chosen to combine few elements with contrasting colors and textures, defining the hatched white bar, iron window frames
and a copper structure that defines the composition.
Following the identity color palette, a fresh 360º design was put together, with accents of intense colors that give character to the overall proposal. The composition of the set maintains the rounded shapes present in the brand, thus the corners of bars and structures are rounded, generating their own identity. In the commercial store, natural wood and tapestry are incorporated to generate a warm and close atmosphere.

In this way, a very modern, fresh proposal was achieved with a very handmade and homemade product that responds to this particular environment due to its high temperatures and demands of its high standard of living.