Brand
Identity System
Brand Territory
A very urban and simple identity was designed at the same time, where its fonts and icons work in a solid way, with a strong character for the brewery segment and positions the brand as an important player in the gastronomic plane of the sector together with a menu that stands out in the entire proposal. The integral urban design was developed in its new large-scale premises located in the heart of the Recoleta neighborhood, where its terrace is added to the 500 m2, an ideal space for the deployment of all the power created together with the partners of the Club de la Birra.