GASTRONOMIC STORE
Conceptual definition of the creative proposal, its values and its communication axes, positioning, Branding design, Brand, Brand Territory, Identity System, Packaging and Architecture of the commercial store for the Chain.
After a strong redesign of the identity and retail design, the fourth store was added in the city of Rosario.
A design inspired by codes of French industrial stamp, which accompanies the elaboration of a rich gastronomic proposal focused on traditional bakery and pastry.
Parisian graphics from the 1930s accompany this proposal with an original and well-defined character that, together with the libraries, complete the idea of “Bread, culture and coffee”.
Its flavors and aromas conquer a young audience that enjoys all the details applied in architecture and design.
